Automattic acquires WooThemes – and WooCommerce

Automattic acquires WooThemes

During a Q&A session at a WordPress conference several years ago, WordPress co-founder Matt Mullenweg was asked, “When are you going to make it as easy to publish stores online as you’ve made it to publish websites?”

It seems that that time could be soon. Automattic, the company behind WordPress, has just bought WooThemes for a sum reportedly in the region of $30 million. WooThemes are of course the company behind the world’s most-used e-commerce platform – WooCommerce. The deal includes all of Woo’s products, such as e-learning platform Sensei and all other plugins and themes.

WooCommerce has more than 7.5 million downloads and powers an estimated 650,000 storefronts. It is WooThemes’ flagship product and has, in the last few years, distinguished itself in its field. Automattic will not be rebranding its newly-acquired products, and WooThemes and WooCommerce will continue to be available from their dedicated websites.

With the growth of e-commerce, adding WooCommerce to its stable makes a lot of sense for WordPress. While it won’t be offered to WordPress.com hosted customers at first, according to Mullenweg there are plans to incorporate it in the long term.

McGregor Media recommends WooCommerce for e-commerce sites and has built many bespoke WooCommerce-compatible themes for clients. We are experienced in using and developing for WooCommerce – if you are looking for an easy-to-use e-commerce site without breaking the bank, talk to us on 0844 474 2054.