Several years ago, words like Twitter, tweet, hashtag and retweet were part of a vocabulary limited to early adopters in social media. Today, it’s hard to watch television, look at an advertisement or walk down the street without seeing a prompt to tweet or use a particular hashtag. What goes on?
We’ve all seen them. A brand’s Facebook page posts a photo showing a prize. “Like our page and share this photo to enter!” proclaims the accompanying blurb.
These types of competition are very common. They work really well because there’s not much a user has to do to enter – a couple of clicks and they’re in the hat. For the brand, it’s a larger audience for their page and their brand message. What’s not to like?
The answer is: Facebook doesn’t like it. And this type of Facebook competition could get a brand into some trouble.