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We’ve all seen them. A brand’s Facebook page posts a photo showing a prize. “Like our page and share this photo to enter!” proclaims the accompanying blurb.

These types of competition are very common. They work really well because there’s not much a user has to do to enter – a couple of clicks and they’re in the hat. For the brand, it’s a larger audience for their page and their brand message. What’s not to like?

The answer is: Facebook doesn’t like it. And this type of Facebook competition could get a brand into some trouble.